Meet mBIOTA
mBIOTA is a gut health brand with a proprietary elemental diet formula that’s clinically proven to deliver GI relief in as little as two weeks. Their mission is to help people feel better from the inside out — but getting that message out to the right audiences, consistently, was easier said than done.
Like many fast-growing health brands, mBIOTA’s small marketing team was stretched thin. Email was a key channel, but building campaigns required too much time and expertise to scale effectively.
The Challenge
“We knew email could be a huge driver of growth, but we didn’t have the bandwidth or specialized team to make it happen,” says Megan Worthington, Marketing Manager at mBIOTA.
“We were barely sending just an email to campaigns a month — we needed a way to do a lot more, without compromising quality.”
Finding the Right Fit
When mBIOTA discovered Denada, they saw a way to scale creativity without adding headcount.
“We were intrigued by the idea that Denada could learn our tone, our visual style, even our product language — and then just create,” says Megan. “That’s exactly what it did.”
After a short onboarding process, Denada was trained on mBIOTA’s existing content and brand guidelines. Within days, the team was producing new campaign ideas and fully formatted email templates from simple prompts.
The Results
Since adopting Denada, mBIOTA has completely transformed its email marketing program:
5X increase in emails created and sent (Flows + Campaigns)
10X increase in revenue from email (Flows + Campaigns)
“Denada has been a critical tool in our marketing toolbox,” Megan explains.
“It’s trained on our brand and content, so we can create compelling, on-brand emails with very simple inputs.”
What’s Next
With Denada handling much of the content, creative and production lift, mBIOTA’s team now spends more time strategizing and less time formatting. The result is a smarter, more consistent marketing program — and a small team that operates like a much bigger one.
“Before Denada, email was a chore. Now it’s our biggest growth channel.”
Now that their email program has a regular cadence and their flows have been optimized, Megan says they are moving on to the next stage of maturity in their program using more advanced Denada features like Variations to create persona driven personalization and adding the SMS channel to Denada.
