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Customer Survey Reveals Impressive Performance
Customer Survey Reveals Impressive Performance
DATE:
May 1, 2024
AUTHOR:
Matthew Caldwell
CATEGORY:
Email Process
Denada is cutting email creation times but nearly 80%
Survey of all Denada users
Total hours drop significantly
Total days in process decrease
Cost per campaign drops 66%
From backlog to next-day turnaround
Versions increase dramatically
Other time and money savers:
Translations
Developers not needed
Commenting in Denada
Our First Ever Customer Survey
Thanks to everyone who took part in our first ever customer survey. We collected a wide variety of inputs and comments.
Sample Data from User Survey
The Biggest Change: Time
The number one problem we aimed to fix with Denada was how to make email marketing creation faster and easier. We are delighted to see that our first customer survey confirms this: email creation times are being reduced dramatically.
When comparing total hours to create an email project before and after, we are seeing up to an 80% decrease in hours. The average total decrease from all of our respondents in the survey is a 72% reduction. On average, most enterprise email teams take around 23 hours to create an email and its versions from beginning to launch. With Denada, we are seeing those hours reduce to an average of 6.5 hours.
7.5 Days Removed from Email Timelines
Fewer hours means fewer days in email timelines. A traditional enterprise email marketing team typically needs between 10 and 14 business days to create a campaign. We are now seeing the average timeline go from 11 business days down to 3.5.
Cost per Email Drops on Average 66%
It makes sense that when you spend less time, you spend less money. We computed the average cost per resource to create email campaigns before and after and are seeing a 62% reduction in costs on average. One large technology company would spend almost $4,000 per campaign, and that has been reduced to just around $950.
From Backlogs to Next-Day Turnarounds
One respondent, a small email team with a large variety of email requesters, had endured very long backlogs and often became overwhelmed during high-frequency periods. This team implemented Denada and a brief-to-publish process.
Their email marketing requesters simply fill out a brief, and the email team pastes the brief directly into Denada, which creates the first draft in minutes. This allows the email team to quickly edit, improve, and send a proof to them the next day, an improvement of six working days in their process, and for the first time, they have no backlog.
“Not having a large email backlog hanging over our heads has visibly lightened the team. It now allows us to really focus on the quality of the creative instead of just trying to get it done.” - Email Marketing Manager
Email Versions Increased Dramatically
All email marketers know that creating targeted versions is key to incremental email performance. But there simply weren't enough hours in the day to create versions. Now, with Denada, after one email is created, a simple prompt can alter it to be targeted and allow an email team to make a version in minutes instead of days.
One client involved in credit card marketing now generates their versions in just one day, a process that took almost two weeks before.
“Once we have our default and main segment versions, we can now create between 10-15 versions in a single day. We proof and collect revisions on them in Denada and the overall process has been drastically simplified.” - Email Strategist
Denada Changes How Teams Work
The survey also revealed some unexpected changes in how email teams work:
Developers are almost entirely removed from the creative process as coding is no longer needed.
Copywriters tend to be leading the first draft creation in Denada.
Marketing managers are creating their own emails from scratch for the first time ever in their organization
Translation services, along with the cost and time required for them, are now completely eliminated. Denada handles up to 38 languages.
Commenting in Denada has become the central place to discuss the creative. Teams are no longer using Slack or email to collaborate.
Summary
Denada is making a big impact on the email marketing creation process. Significant reductions in time, cost, and days in the overall process are helping teams get more done and refocus them on performance.
Denada Customer Survey Jan 2025
Our First Ever Customer Survey
Thanks to everyone who took part in our first ever customer survey. We collected a wide variety of inputs and comments.
Sample Data from User Survey
The Biggest Change: Time
The number one problem we aimed to fix with Denada was how to make email marketing creation faster and easier. We are delighted to see that our first customer survey confirms this: email creation times are being reduced dramatically.
When comparing total hours to create an email project before and after, we are seeing up to an 80% decrease in hours. The average total decrease from all of our respondents in the survey is a 72% reduction. On average, most enterprise email teams take around 23 hours to create an email and its versions from beginning to launch. With Denada, we are seeing those hours reduce to an average of 6.5 hours.
7.5 Days Removed from Email Timelines
Fewer hours means fewer days in email timelines. A traditional enterprise email marketing team typically needs between 10 and 14 business days to create a campaign. We are now seeing the average timeline go from 11 business days down to 3.5.
Cost per Email Drops on Average 66%
It makes sense that when you spend less time, you spend less money. We computed the average cost per resource to create email campaigns before and after and are seeing a 62% reduction in costs on average. One large technology company would spend almost $4,000 per campaign, and that has been reduced to just around $950.
From Backlogs to Next-Day Turnarounds
One respondent, a small email team with a large variety of email requesters, had endured very long backlogs and often became overwhelmed during high-frequency periods. This team implemented Denada and a brief-to-publish process.
Their email marketing requesters simply fill out a brief, and the email team pastes the brief directly into Denada, which creates the first draft in minutes. This allows the email team to quickly edit, improve, and send a proof to them the next day, an improvement of six working days in their process, and for the first time, they have no backlog.
“Not having a large email backlog hanging over our heads has visibly lightened the team. It now allows us to really focus on the quality of the creative instead of just trying to get it done.” - Email Marketing Manager
Email Versions Increased Dramatically
All email marketers know that creating targeted versions is key to incremental email performance. But there simply weren't enough hours in the day to create versions. Now, with Denada, after one email is created, a simple prompt can alter it to be targeted and allow an email team to make a version in minutes instead of days.
One client involved in credit card marketing now generates their versions in just one day, a process that took almost two weeks before.
“Once we have our default and main segment versions, we can now create between 10-15 versions in a single day. We proof and collect revisions on them in Denada and the overall process has been drastically simplified.” - Email Strategist
Denada Changes How Teams Work
The survey also revealed some unexpected changes in how email teams work:
Developers are almost entirely removed from the creative process as coding is no longer needed.
Copywriters tend to be leading the first draft creation in Denada.
Marketing managers are creating their own emails from scratch for the first time ever in their organization
Translation services, along with the cost and time required for them, are now completely eliminated. Denada handles up to 38 languages.
Commenting in Denada has become the central place to discuss the creative. Teams are no longer using Slack or email to collaborate.
Summary
Denada is making a big impact on the email marketing creation process. Significant reductions in time, cost, and days in the overall process are helping teams get more done and refocus them on performance.
Denada Customer Survey Jan 2025
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