What is Denada and how does it work?

Blog

What is Denada and how does it work?

DATE:

May 3, 2024

AUTHOR:

Denada Staff

CATEGORY:

About Denada

An overview of a completely new kind of creative platform

  • A new type of creative platform

  • Chat to create

  • Denada creates a coded emails in your template

  • Denada writes copy, trained on your brand

  • Denada selects images

  • First draft in minutes

  • Edit, collaborate, export to ESP

Watch a 2 minute video to see Denada in action:

A new type of creative platform

To make fully coded emails, landing pages or dynamic content, just 3 steps:

1. Chat - Tell it what you want

2. Denada makes your fully coded layout

3. Edit, collaborate  & export to ESP

1. Chat/Prompt

New Chat -Your first step to your first draft. Just describe what you want and let Denada do the rest.

Chatting can be done by:

  1. Typing in your request

  2. Using your voice via microphone

  3. Pasting in a brief

  4. Giving Denada a URL and having it make an email from a webpage.

2. Denada creates fully coded email/landing page in your template

Denada creates content within your own template. Most email marketers use a template system—a series of modular blocks that can be duplicated, deleted, or reordered to make any email combination, from long newsletters to short promos.

Your template, however you want it coded, including any ESP syntax, is inserted into Denada. When you prompt, Denada reviews your template and selects the most appropriate blocks.

Campaign operations teams rejoice - Denada will never alter your template code. It will simply fill in the copy, images, and URLs.

3. Denada writes copy, trained on your brand

Now that the template blocks are assembled, Denada begins writing your copy.

Denada is trained on your company, products, brand, audience, goals and email marketing strategies.

The training can even include simple and clear rules such as "do not capitalize words" or "never use exclamation marks."

4. Denada selects images from your collection

Now that the template is assembled and filled with persuasive, on-brand copy, Denada inserts images.

Denada incorporates your images into a collection. It will search your collection and choose the most appropriate images.

In minutes your first draft is ready

All the steps described above happen in a minute or less. This contrasts starkly with the hours or even days these steps would take using traditional methods.

Instead of needless, repetitive, time-consuming activity, email teams can turn their focus to what they were hired for in the first place- getting results.

5. Next, edit, collaborate and export to your ESP

After you've prompted Denada to create your first email draft in minutes, you can keep prompting it to alter anything on the layout. But once you feel like it’s close to your vision, simply “Save Email.”

Now your email is moved to the Email Editor.

The Email Editor

Here you can alter anything.

Easily edit the copy, subject lines, images, urls and blocks.


Collaborate

Share your email internally within your email team and use the commenting feature to collect edits.

Or share it externally. Denada will publish to the web and create a simulated inbox environment.

Collect and resolve all the internal and external comments, all within Denada. You can also send the email to their inbox, save it as an image, or save it as a PDF.

Export to your ESP

In less than a minute for the first draft, plus five to ten minutes of hand editing, collaborating, and approvals. You have a final email marketing layout—fully written, designed, coded, and entirely on your brand.

It's 95% faster than any creative process that has come before it.

Your last step is to simply export it to your ESP.

Summary

In this new AI era, email marketing teams can leave behind needless, time-consuming steps and focus on results.

With the newly available time, email marketers can do more like creating micro-targeted versions, A/B testing, and analyzing data to optimize campaigns and performance.

The future of email marketing creation has arrived.

Watch a 2 minute video to see Denada in action:

A new type of creative platform

To make fully coded emails, landing pages or dynamic content, just 3 steps:

1. Chat - Tell it what you want

2. Denada makes your fully coded layout

3. Edit, collaborate  & export to ESP

1. Chat/Prompt

New Chat -Your first step to your first draft. Just describe what you want and let Denada do the rest.

Chatting can be done by:

  1. Typing in your request

  2. Using your voice via microphone

  3. Pasting in a brief

  4. Giving Denada a URL and having it make an email from a webpage.

2. Denada creates fully coded email/landing page in your template

Denada creates content within your own template. Most email marketers use a template system—a series of modular blocks that can be duplicated, deleted, or reordered to make any email combination, from long newsletters to short promos.

Your template, however you want it coded, including any ESP syntax, is inserted into Denada. When you prompt, Denada reviews your template and selects the most appropriate blocks.

Campaign operations teams rejoice - Denada will never alter your template code. It will simply fill in the copy, images, and URLs.

3. Denada writes copy, trained on your brand

Now that the template blocks are assembled, Denada begins writing your copy.

Denada is trained on your company, products, brand, audience, goals and email marketing strategies.

The training can even include simple and clear rules such as "do not capitalize words" or "never use exclamation marks."

4. Denada selects images from your collection

Now that the template is assembled and filled with persuasive, on-brand copy, Denada inserts images.

Denada incorporates your images into a collection. It will search your collection and choose the most appropriate images.

In minutes your first draft is ready

All the steps described above happen in a minute or less. This contrasts starkly with the hours or even days these steps would take using traditional methods.

Instead of needless, repetitive, time-consuming activity, email teams can turn their focus to what they were hired for in the first place- getting results.

5. Next, edit, collaborate and export to your ESP

After you've prompted Denada to create your first email draft in minutes, you can keep prompting it to alter anything on the layout. But once you feel like it’s close to your vision, simply “Save Email.”

Now your email is moved to the Email Editor.

The Email Editor

Here you can alter anything.

Easily edit the copy, subject lines, images, urls and blocks.


Collaborate

Share your email internally within your email team and use the commenting feature to collect edits.

Or share it externally. Denada will publish to the web and create a simulated inbox environment.

Collect and resolve all the internal and external comments, all within Denada. You can also send the email to their inbox, save it as an image, or save it as a PDF.

Export to your ESP

In less than a minute for the first draft, plus five to ten minutes of hand editing, collaborating, and approvals. You have a final email marketing layout—fully written, designed, coded, and entirely on your brand.

It's 95% faster than any creative process that has come before it.

Your last step is to simply export it to your ESP.

Summary

In this new AI era, email marketing teams can leave behind needless, time-consuming steps and focus on results.

With the newly available time, email marketers can do more like creating micro-targeted versions, A/B testing, and analyzing data to optimize campaigns and performance.

The future of email marketing creation has arrived.