What is Denada and how does it work?

Watch a 2 minute video to see Denada in action:

A new type of creative platform

To make fully coded emails, landing pages or dynamic content, just 3 steps:

1. Chat - Tell it what you want

2. Denada makes your fully coded layout

3. Edit, collaborate  & export to ESP

1. Chat/Prompt

New Chat -Your first step to your first draft. Just describe what you want and let Denada do the rest.

Chatting can be done by:

1. Describe the email you want to create (type or speak)

2. Pasting in a creative/content brief

3. Upload image examples or provide url's for Denada to learn from

2. Denada creates HTML designs based on your brand (Design, Code & Copy)

Denada creates designs in your style/code. Most email marketers use a template design system—a series of modular blocks that can be duplicated, deleted, or reordered to make any email combination, from long newsletters to short promos.

Your templates, however you code them, including any ESP syntax, is added to your Denada library. After AI training is complete, you can prompt Denada to create emails in your voice and style.

3. Email-optimized copywriting in your voice, following your rules and best practices

The core of Denada's AI model is to create a coherent, optimized email from any type of request. Once your Denada library is trained on your company, products, brand, audience, goals and email marketing strategies - the results are like magic. The voice and tone training can even include simple and clear rules such as "do not capitalize words" or "never use exclamation marks."

4. Image selection AI using your brand images

Denada is powered by your brand images into image collections. Denada will create metadata about each one of your images, providing descriptions, alt text, and keywords. You can ask Denada to search your collections and choose the most appropriate images from your requests, as well as uploading images or image url's, as well as having your designers add images from Figma using our plugin. You can also remix the images using the latest AI models.

In seconds to minutes your first draft is ready

All the steps described above happen in a minute or less. This contrasts starkly with the hours or even days these steps would take using traditional methods. Instead of needless, repetitive, time-consuming activity, email teams can turn their focus to what they were hired for in the first place - getting results.

5. Next, edit, collaborate and export to your ESP

After you've prompted Denada to create your first email draft in minutes, you can keep prompting it to alter anything on the layout (only what you ask for). But once you feel like it’s close to your vision, simply “Save Email.”

Now your email is moved to the Email Editor.

The Email Editor

Here you can alter anything. Easily edit the copy, subject lines, images, urls and blocks.

Collaborate

Share your email internally within your email team and use the commenting feature to collect edits. Or share it externally. Denada will publish to the web and create a simulated inbox environment. Collect and resolve all the internal and external comments, all within Denada. You can also send the email to their inbox, save it as an image, or save it as a PDF.

Export to your ESP

In less than a minute for the first draft, plus a few minutes of editing, collaborating, and approvals. You have a final email marketing layout—fully written, designed, coded, and entirely on your brand. It's 95% faster than any creative process that has come before it. Your last step is to simply export it to your ESP.

Summary

In this new AI era, email marketing teams can leave behind needless, time-consuming steps and focus on results. With the newly available time, email marketers can do more like creating micro-targeted versions, A/B testing, and analyzing data to optimize campaigns and performance.

The future of email marketing creation has arrived.