What is Denada and how does it work?

A new type of creative platform

On November 30, 2022, OpenAI released a “research preview” of its GPT-3 model, and the world quickly realized we had entered a new era. The platform's ability to understand and fulfill requests using simple English amazed users, who rushed to explore its possibilities. Marketers began using it to write and refine copy.

Two agency directors in Portland, Oregon asked, “What if we had a system like that for email publishing?” They dreamt of a system that would not only write copy, but would also code entire HTML emails and select images. Long concerned about the time it took to create email marketing layouts, the seed was planted, and they set out to design how it would work.

Chat/Prompt to create

A prompt to create your first draft is a simple but powerful first step in creation. You can tell Denada a little and let it work for you, or you can give it detailed instructions. Denada will first describe what it plans to do to "set expectations." Because it was designed for email marketing, it always frames its tasks by asking the three most important questions: What’s the point of the email? Why should the audience care? And how can they take action?

Denada creates fully coded email in your template

One of the most unique features of Denada is that it ingests and creates content within your own template. Most email marketers use a template system—a series of modular blocks that can be duplicated, deleted, or reordered to make any email combination, from long newsletters to short promos.

Your template, however you want it coded, including any ESP syntax, is inserted into Denada. When you prompt, Denada reviews your template and selects the most appropriate blocks. Campaign operations teams rejoice - Denada will never alter your template code. It will simply fill in the copy, images, and URLs.

Denada writes copy, trained on your brand

Now that the template blocks are assembled, Denada begins writing your copy. This step is also unique because Denada is trained entirely on your brand. Like an employee, Denada is trained on your company, your products, your brand style, your audience, your goals, and your email marketing strategies. The training can even include simple and clear rules such as "do not capitalize words" or "never use exclamation marks."

Denada selects images from your collection

Now that the template is assembled and filled with persuasive, on-brand copy, Denada inserts images. Denada ingests your company images into a collection. It will search your collection and choose the most appropriate images.

In minutes your first draft is ready

All the steps described above happen in a minute or less. This contrasts starkly with the hours or even days these steps would take using traditional methods. No longer. A great refocusing is occurring - instead of needless, repetitive, time-consuming activity, email teams can turn their focus to what they were hired for in the first place - getting results.

Next, edit, collaborate and export to your ESP

After you've prompted Denada to create your first email draft in minutes, you can keep prompting it to alter anything on the layout. But once you feel like it’s close to your vision, simply “Save Email.” Now your email is moved to the Email Editor. Like a WYSIWYG editor you can change anything. We believe that email marketers are the true experts. We also believe it’s easier to edit a layout that’s 95% complete than to start from scratch.

The Email Editor

Here you can alter everything. Edit the copy, change the subject lines, switch the images (or have Denada generate one for you). Even if you want to change an entire block, simply browse your template and choose a different one. All the contents simply flow in.

Collaborate

Share your email within the email team and use the commenting feature to collect edits. Or share it externally. Denada will publish to the web and create a simulated inbox environment. Collect and resolve all the internal and external comments, all within Denada. You can also send the email to their inbox, save it as an image, or save it as a PDF.

Export to your ESP

Less than a minute for the first draft, five to ten minutes of hand editing, collaborating, and approvals. You have a final email marketing layout—fully written, designed, coded, and entirely on your brand. It's 95% faster than any creative process that has come before it. Your last step is to simply export it to your ESP.

Summary

In this new AI era, email marketing teams can leave behind needless, time-consuming steps and focus on results. With newfound time, email marketers can create micro-targeted versions, A/B test, and analyze data to optimize campaigns and performance. The future of email marketing creation has arrived.