On Brand. Everytime. How?
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On Brand. Everytime. How?
DATE:
May 26, 2025
AUTHOR:
Denada Staff
CATEGORY:
About Denada
Denada is an AI system like a new employee you can train on your company's brand and copy style. It always stays within brand guidelines to create on-brand layouts. Here's how it works.
Denada is a helpful agent who works for you
3 Pillars of always-on-brand publishing:
Template: Entire layouts are created using your own template system
Extensive AI Training: on your company, products, style guide and more
Your images: are inserted and tagged into Denada
Perfect for enabling others, with on-brand piece of mind
Distributed publishing and non-centralized empowerment
The Democracy of Design
Denada is a helpful agent who works for you
You need help at work. Let's say you're about to hire a new employee. You've interviewed and found the right candidate; now it's time for training. You know that the more effort you put into their training, the more independent they will be.
The same is true with Denada. Unlike WYSIWYG editors where you start from scratch every time and the outcomes can be wildly different from one operator to the next, Denada is trained by you, for you.
This means you can depend on quality output that's always on brand. There are three main ways we ensure this happens.
3 Pillars of Always-On-Brand Publishing:
Your Template
Enterprise email marketers depend on master template systems to quickly and rapidly create a wide variety of email marketing layouts. The founders of Denada have over 20 years in email marketing, running agencies and working with large companies, so they know that master template systems are the backbone of email marketing publishing.
With this in mind, Denada was created from scratch to wrap around your template. That means your template, however it is coded, is placed within Denada. Our tags and scripting allow pictures, words, and URLs to flow in, but nothing else will ever be changed.
Denada can do a lot of things, but it has strict brand guardrails, especially when it comes to templates.
For example, let's say you were chatting with Denada to create a webinar email. After a few chats or prompts, the email looks good, but you ask Denada to turn all the buttons yellow. Since yellow is not your brand color and you're requesting a template change, Denada will politely decline and will not proceed further.
It is this assurance that brand marketing managers can have confidence when they extend Denada's powerful capability to others.
In the past, there has been a general reluctance from brand managers to hand over the keys to WYSIWYG tools to individuals who may create materials outside of graphical brand standards.
Now their fears are eased because it is simply not possible in Denada. It will never alter any template code or template graphical objects, such as colors, fonts, background colors, or more.
2. Extensive AI Training
When a library is set up in Denada and extensive training is performed, Denada is told about your company, your products, your customers, your email program, your brand, and copy style, and even very detailed dos and don'ts when it comes to creating email layouts.
This represents an enormous shift in digital publishing. The founders of Denada witnessed extensive delays because marketing communications had to be approved by brand managers, who were often extremely backlogged and they would need at least a week or two lead time to review the work.
Not anymore. When Denada creates your first draft in just a couple of minutes, you and your brand management staff can be rest assured that it will be in your graphical brand standards, written in your tone of voice and adhere to any brand rules you might have taught it.
Initial data and observations from large enterprise email teams show that Denada-based email marketing outputs breeze through brand guidelines. In fact, one large organization that was completely overburdened with brand compliance, regulatory approvals, and feedback has now all but eliminated that step, representing a seven-business-day time savings.
This change has brought renewed energy to the team and, frankly, a lot of relief to the marketing staff, who can now move quickly and create performance-based layouts that are key to capitalizing on time. In the past, they might have missed important moments and the dollars that go with them.
3. Your Images
The third of three pillars for guaranteed on-brand publishing is your images. Denada has an ingenious image-insertion and tagging system. You simply drag and drop images into Denada, and it will "look" at the photos and write an extensive appearance, keyword, and alt tags.
You can easily edit any of those descriptions and reference them by name when you are chatting with Denada.
Denada's image collection feature can also be scripted to pull from your DAM, whether on-demand or at a regular interval, such as, every six hours or nightly.
Because Denada selects images for you based on your prompts, it is required that the images are incorporated into Denada. For example, if you were to say, "I would like to make a new Valentine's Day promotion," when it comes time for Denada to choose images for that layout, it would scan all of the images in your collection and place those tagged with Valentine's Day descriptions.
On Brand. Every Time.
Brand managers rejoice! Now you can extend email creation to anyone and rest assured it will be on brand, every time. Denada relieves bottlenecks and allows smart marketers to move much faster.
Give Denada a try and see a much easier path to email creation.
Denada is a helpful agent who works for you
You need help at work. Let's say you're about to hire a new employee. You've interviewed and found the right candidate; now it's time for training. You know that the more effort you put into their training, the more independent they will be.
The same is true with Denada. Unlike WYSIWYG editors where you start from scratch every time and the outcomes can be wildly different from one operator to the next, Denada is trained by you, for you.
This means you can depend on quality output that's always on brand. There are three main ways we ensure this happens.
3 Pillars of Always-On-Brand Publishing:
Your Template
Enterprise email marketers depend on master template systems to quickly and rapidly create a wide variety of email marketing layouts. The founders of Denada have over 20 years in email marketing, running agencies and working with large companies, so they know that master template systems are the backbone of email marketing publishing.
With this in mind, Denada was created from scratch to wrap around your template. That means your template, however it is coded, is placed within Denada. Our tags and scripting allow pictures, words, and URLs to flow in, but nothing else will ever be changed.
Denada can do a lot of things, but it has strict brand guardrails, especially when it comes to templates.
For example, let's say you were chatting with Denada to create a webinar email. After a few chats or prompts, the email looks good, but you ask Denada to turn all the buttons yellow. Since yellow is not your brand color and you're requesting a template change, Denada will politely decline and will not proceed further.
It is this assurance that brand marketing managers can have confidence when they extend Denada's powerful capability to others.
In the past, there has been a general reluctance from brand managers to hand over the keys to WYSIWYG tools to individuals who may create materials outside of graphical brand standards.
Now their fears are eased because it is simply not possible in Denada. It will never alter any template code or template graphical objects, such as colors, fonts, background colors, or more.
2. Extensive AI Training
When a library is set up in Denada and extensive training is performed, Denada is told about your company, your products, your customers, your email program, your brand, and copy style, and even very detailed dos and don'ts when it comes to creating email layouts.
This represents an enormous shift in digital publishing. The founders of Denada witnessed extensive delays because marketing communications had to be approved by brand managers, who were often extremely backlogged and they would need at least a week or two lead time to review the work.
Not anymore. When Denada creates your first draft in just a couple of minutes, you and your brand management staff can be rest assured that it will be in your graphical brand standards, written in your tone of voice and adhere to any brand rules you might have taught it.
Initial data and observations from large enterprise email teams show that Denada-based email marketing outputs breeze through brand guidelines. In fact, one large organization that was completely overburdened with brand compliance, regulatory approvals, and feedback has now all but eliminated that step, representing a seven-business-day time savings.
This change has brought renewed energy to the team and, frankly, a lot of relief to the marketing staff, who can now move quickly and create performance-based layouts that are key to capitalizing on time. In the past, they might have missed important moments and the dollars that go with them.
3. Your Images
The third of three pillars for guaranteed on-brand publishing is your images. Denada has an ingenious image-insertion and tagging system. You simply drag and drop images into Denada, and it will "look" at the photos and write an extensive appearance, keyword, and alt tags.
You can easily edit any of those descriptions and reference them by name when you are chatting with Denada.
Denada's image collection feature can also be scripted to pull from your DAM, whether on-demand or at a regular interval, such as, every six hours or nightly.
Because Denada selects images for you based on your prompts, it is required that the images are incorporated into Denada. For example, if you were to say, "I would like to make a new Valentine's Day promotion," when it comes time for Denada to choose images for that layout, it would scan all of the images in your collection and place those tagged with Valentine's Day descriptions.
On Brand. Every Time.
Brand managers rejoice! Now you can extend email creation to anyone and rest assured it will be on brand, every time. Denada relieves bottlenecks and allows smart marketers to move much faster.
Give Denada a try and see a much easier path to email creation.
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