On Brand. Everytime. How?

Denada is a helpful agent who works for you

You need help at work. Let's say you're about to hire a new employee. You've interviewed and found the right candidate; now it's time for training. You know that the more effort you put into their training, the more independent they will be.

The same is true with Denada. Unlike WYSIWYG editors where you start from scratch every time and the outcomes can be wildly different from one operator to the next, Denada is trained by you, for you.

This means you can depend on quality output that's always on brand. There are three main ways we ensure this happens. Read on and learn how Denada is revolutionizing enterprise email marketing.

3 Pillars of Always-On-Brand Publishing:

1.Template:

Enterprise email marketers depend on master template systems to quickly and rapidly create a wide variety of email marketing layouts. The founders of Denada have over 20 years in email marketing, running agencies and working with large companies, so they know that master template systems are the backbone of email marketing publishing.

With this in mind, Denada was created from scratch to wrap around your template. That means your template, however it is coded, is placed within Denada. Our tags and scripting allow pictures, words, and URLs to flow in, but nothing else will ever be changed.

Denada can do a lot of things, but it has strict brand guardrails, especially when it comes to templates. For example, let's say you were chatting with Denada and creating a webinar email. After a few chats or prompts, the email looks good, but you ask Denada to turn all the buttons yellow. Since yellow is not your brand color and you're requesting a template change, Denada will politely decline and will not proceed further.

It is this assurance that brand marketing managers can have confidence when they extend Denada's powerful capability to others. In the past, there has been a general reluctance from brand managers to hand over the keys to WYSIWYG tools to individuals who may create materials outside of graphical brand standards. Now their fears are eased because it is simply not possible in Denada. It will never alter any template code or template, graphical, objects, such as colors, fonts, background colors, or more.

2. Extensive AI Training:

Probably the most powerful aspect of Denada is that, like a bright new employee, it is open and willing to be trained. Even better, however, it never forgets and it will always honor your original training.

When a library is set up in Denada and extensive training is performed, Denada is told about your company, your products, your customers, your email program, your brand, and copy style, and even very detailed dos and don'ts when it comes to creating email layouts.

This represents an enormous shift in digital publishing. The founders of Denada witnessed extensive backlogs and delays while marketing communications had to be approved by brand managers, who were often extremely backlogged and would require at least a week or two lead time to review the work.

Not anymore. When Denada creates your first draft in just a couple of minutes, you and your brand management staff can be rest assured that it will be in your graphical brand standards template, written in your tone of voice, and adhere to any brand rules you might have taught it.

Initial data and observations from large enterprise email teams show that Denada-based email marketing outputs breeze through brand guidelines. In fact, one large organization that was completely overburdened with brand compliance, regulatory approvals, and feedback has now all but eliminated that step, representing a seven-business-day time savings.

This change has brought renewed energy to the team and, frankly, a lot of happiness to the marketing staff because now they can move quickly and create performance-based layouts that are key to capitalizing on time. In the past, they might have missed key momentum moments and the dollars that go with them.

3. Your Images:

The third of three pillars for guaranteed on-brand publishing is your images. Denada has an ingenious image-ingesting system. You simply drag and drop images into Denada, and it will "look" at the photos and write an extensive appearance, keyword, and alt tags.

You can easily edit any of those descriptions and reference them by name when you are chatting with Denada.

Denada's image collection feature can also be scripted to pull from your DAM, whether on-demand or at a regular interval, like every six hours or nightly.

Because Denada does select images for you based on your prompts, it is required that the images are ingested into Denada. For example, if you were to say, "I would like to make a new Valentine's Day promotion," when it came time for Denada to choose images for that layout, it would scan all of the images in your collection and place those tagged with Valentine's Day descriptions.

Perfect for Enabling Others, with On-Brand Peace of Mind

In enterprise marketing organizations, there has been a general reluctance to allow others to utilize self-publishing tools. This is because, in drag-and-drop or WYSIWYG tools, most users start with a blank slate. The system is not smart. It might have some brand guardrails, but it is not trained on all aspects of you and your company. Those tools cannot review their own work, unlike Denada, which goes through a series of brand review and compliance checks in fractions of a second before it presents a layout back to you.

Once brand managers see there is a very low risk for off-brand creation and that the quality of outputs exceeds or meets what is currently being created by hand, the barriers to extending Denada's simple but powerful email creation capabilities will be extended.

Like other revolutionary steps that Denada is bringing to email marketing publishing, one of the biggest changes is empowering others to be able to create. This in and of itself completely eliminates bottlenecks because now email marketing teams can simply say, "Would you like to do it yourself? It's easy!"

Distributed Publishing and Non-Centralized Empowerment

One of the biggest business models to benefit from Denada's on-brand distributed publishing is franchise companies. Companies with many franchise locations often place extreme demand on their centralized email marketing teams. These teams receive nearly constant requests for new emails, landing pages, promo banners, and more.

Now all of those templates can be loaded into Denada (Denada does more than just email marketing). Centralized marketing departments can add a new user and let them "do it themselves" with Denada.

One large franchise with locations throughout the United States was able to ease the burden on their central marketing group by deploying each of their franchises on Denada. They simply recorded a basic overview video and shared it with the franchisees during their annual company event. The delighted franchisees loved to know that they could create demand-generating email marketing without the delay or having to jump through lengthy approvals by doing it themselves.

The Democracy of Design

AI has enabled this massive shift whereby formerly burdened central marketing hubs are now able to empower their various agents who no longer need to request projects; they can simply do it themselves and let Denada do it for them. We call this phenomenon the "democracy of design," putting the keys of creation in anyone's hands, knowing that the power they have now been granted will always generate layouts in the best interest of the company—on brand, every time.